William Alfred Kiene - Owner and Founder of Kiene's Fly Shop


John, Bill & Dick Kiene with impaled sand dab

Bill was born and raised in Sacramento, graduating from Christian Brothers and Bishop Armstong High School. He spent some years in college but was "lured" into the fishing tackle business where he has been ever sense.


Bill has been in the retail fishing tackle business in Sacramento sense 1965. He worked at Arden Sports Unlimited, Tower of Sports and West Capitol Rod & Gun for the next 10 years. Bill opened the first fly fishing only shop in the Sacramento area in 1975, The Fly Hutch, with partner Neil Bohannon from San Jose. He opened Kiene's Fly Shop in 1984 in the Mueller Corner shopping center at the intersection of Fulton and Marconi Avenues.


Bill has been fortunate to have traveled the world fly fishing with groups of his friends/customers for over 30 years now. He has fly fished Christmas Island, New Zealand, Australia, Venezuela, Baja, MX Yucatan, Belize, Nova Scotia, British Columbia, Alaska, North Carolina, Florida and many western states.


Bill enjoys helping other with his knowledge of fly fishing equipment, technique and travel. Feel free to call or email Bill about anything you need help with.


Catfish behind grandkids home in Florida


Shop local: (916) 486-9958


Shop fax: (916) 486-2611


Toll free USA: (800) 400-0359


Home: (530) 753-5267


Cell: (530) 400-1439


eMail: Bill Kiene

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Kiene's Fly Shop
2654 Marconi Ave.
Sacramento, CA 95821
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Toll Free (USA): (800)400-0359
Local: (916)486-9958
Fax Line: (916)486-2611